In my 19 years in the real estate business, I've noticed a consistent pattern: June, July, and August are the hardest months to get houses under contract.

Conversely, December, January, and February are the easiest.

This phenomenon, known as seasonality, can pose a significant challenge for many in the industry.

The summer months can feel like navigating through a storm, with fewer deals and increased competition.

However, there are ways to weather these "summer storms" and keep your business thriving.

One of the most effective strategies is to focus on the leads you already own, especially those that are "closest to the hole."

If you're actively marketing and using a CRM (and I highly recommend you do), here are three main tactics to stay on top and keep leads coming in:

1. Re-engage Sellers Who Cancelled Contracts

Often, contracts are cancelled due to a price reduction request.

These sellers can still be converted back to new contracts at the price you initially asked them to...