Real estate investor Matt Larson shares how economic downturns—like stock market crashes, oil price drops, and the COVID-19 pandemic—create prime opportunities for investors to acquire deeply discounted properties quickly.

He emphasizes that while lead generation is systematic, true profit lies in mastering lead conversion through urgency-based negotiation. By referencing current events during seller conversations, investors can justify lower offers and create a fear-of-loss dynamic. Larson also advises buying at steeper discounts than usual to protect against potential market declines, turning crisis periods into accelerated deal-making windows.